Shift Base » YouTube http://shift.syr.edu The online home for classes taught by Eric Hansen Sun, 19 Apr 2009 17:00:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 46. Google Analytics Videos http://shift.syr.edu/advance/46/ http://shift.syr.edu/advance/46/#comments Sun, 12 Apr 2009 23:32:55 +0000 Eric http://shift.syr.edu/?p=528 Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

]]> http://shift.syr.edu/advance/46/feed/ 1 35. 49 Amazing Social Media, Web 2.0 And Internet Stats http://shift.syr.edu/advance/35/ http://shift.syr.edu/advance/35/#comments Tue, 17 Feb 2009 01:17:37 +0000 Eric http://shift.syr.edu/?p=441 49 Amazing Social Media, Web 2.0 And Internet Stats

By Adam Singer

]]> http://shift.syr.edu/advance/35/feed/ 0 31. An anthropological introduction to YouTube http://shift.syr.edu/advance/31/ http://shift.syr.edu/advance/31/#comments Thu, 05 Feb 2009 16:04:00 +0000 Eric http://shift.syr.edu/?p=388 Michael Wesch @ the Library of Congress: An anthropological introduction to YouTube

By Michael Wesch

]]> http://shift.syr.edu/advance/31/feed/ 0 18. The Machine is Us/ing Us http://shift.syr.edu/advance/18/ http://shift.syr.edu/advance/18/#comments Mon, 22 Dec 2008 06:59:41 +0000 Eric http://shift.syr.edu/?p=255 The Machine is Us/ing Us (4:33)

by Michael Wesch

]]> http://shift.syr.edu/advance/18/feed/ 2 2. Nine Propositions Towards A Cultural Theory of YouTube http://shift.syr.edu/advance/2/ http://shift.syr.edu/advance/2/#comments Sun, 21 Dec 2008 21:26:53 +0000 Eric http://shift.syr.edu/?p=192 Nine Propositions Towards A Cultural Theory of YouTube

by Henry Jenkins

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