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46. Google Analytics Videos

Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

35. 49 Amazing Social Media, Web 2.0 And Internet Stats

49 Amazing Social Media, Web 2.0 And Internet Stats

By Adam Singer

31. An anthropological introduction to YouTube

Michael Wesch @ the Library of Congress: An anthropological introduction to YouTube

By Michael Wesch

18. The Machine is Us/ing Us

The Machine is Us/ing Us (4:33)

by Michael Wesch

2. Nine Propositions Towards A Cultural Theory of YouTube

Nine Propositions Towards A Cultural Theory of YouTube

by Henry Jenkins


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