Shift Base » watching http://shift.syr.edu The online home for classes taught by Eric Hansen Sun, 19 Apr 2009 17:00:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 46. Google Analytics Videos http://shift.syr.edu/advance/46/ http://shift.syr.edu/advance/46/#comments Sun, 12 Apr 2009 23:32:55 +0000 Eric http://shift.syr.edu/?p=528 Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

]]> http://shift.syr.edu/advance/46/feed/ 1 45. Introduction to Google Analytics http://shift.syr.edu/advance/45/ http://shift.syr.edu/advance/45/#comments Sun, 12 Apr 2009 23:11:30 +0000 Eric http://shift.syr.edu/?p=526 Google has a vast and rich online learning center called Conversion University.

Here’s an example of 1 / 26 modules in the curriculum: Introduction to Google Analytics

]]> http://shift.syr.edu/advance/45/feed/ 0 43. MC Hammer & others on online marketing http://shift.syr.edu/advance/43/ http://shift.syr.edu/advance/43/#comments Sun, 12 Apr 2009 22:48:09 +0000 Eric http://shift.syr.edu/?p=518 Entrepreneurial Thought Leaders Podcast: Music artists go entrepreneurial

Stanford Technology Ventures Program

Moderated by Quincy Jones III

Panelists: MC Hammer, Mistah FAB, and Chamillionaire

]]> http://shift.syr.edu/advance/43/feed/ 0 42. Wikis and SharePoint at Avenua A | Razorfish, Novell and Lockheed Martin http://shift.syr.edu/advance/42/ http://shift.syr.edu/advance/42/#comments Sun, 15 Mar 2009 16:55:48 +0000 Eric http://shift.syr.edu/?p=504 Three good examples of behind-the-firewall tools inspired by wikis.

Novell’s public/private wiki: http://wiki.novell.com/

Avenue A | Razorfish Wiki Introduction
View more presentations from shivsingh.
Enterprise 2.0 in the Context of Mission Success, The Lockheed Martin Story
View more presentations from chriskeo.
]]> http://shift.syr.edu/advance/42/feed/ 0 Online Video Lab http://shift.syr.edu/labs/online-video/ http://shift.syr.edu/labs/online-video/#comments Sat, 07 Feb 2009 15:32:30 +0000 Eric http://shift.syr.edu/?p=405
Online Video Lab from Eric Hansen on Vimeo.

Here’s what a video response looks like on youtube, also notice the Statistics & Data tab:
picture-4

Here’s what tags look like (many video sites have the same functionality, so you don’t necessarily need to use YouTube):

youtube-tags

These are DIFFERENT from tagging your blog post — you must also tag your video, in addition to your blog post.

Don’t forget to test out subscribing to your online video before submitting your lab.

]]> http://shift.syr.edu/labs/online-video/feed/ 0 31. An anthropological introduction to YouTube http://shift.syr.edu/advance/31/ http://shift.syr.edu/advance/31/#comments Thu, 05 Feb 2009 16:04:00 +0000 Eric http://shift.syr.edu/?p=388 Michael Wesch @ the Library of Congress: An anthropological introduction to YouTube

By Michael Wesch

]]> http://shift.syr.edu/advance/31/feed/ 0 27. Web Search Strategies in Plain English http://shift.syr.edu/advance/27/ http://shift.syr.edu/advance/27/#comments Mon, 22 Dec 2008 16:51:09 +0000 Eric http://shift.syr.edu/?p=285 Web Search Strategies in Plain English (2:50)

by Common Craft

]]> http://shift.syr.edu/advance/27/feed/ 0 26. Social Media in Plain English http://shift.syr.edu/advance/26/ http://shift.syr.edu/advance/26/#comments Mon, 22 Dec 2008 16:49:00 +0000 Eric http://shift.syr.edu/?p=283 Social Media in Plain English (3:44)

by Common Craft

Social Media in Plain English from leelefever on Vimeo.

]]> http://shift.syr.edu/advance/26/feed/ 0 25. Twitter in Plain English http://shift.syr.edu/advance/25/ http://shift.syr.edu/advance/25/#comments Mon, 22 Dec 2008 16:47:05 +0000 Eric http://shift.syr.edu/?p=280 Twitter in Plain English (2:24)

by Common Craft

]]> http://shift.syr.edu/advance/25/feed/ 1 24. Peter Hirshberg: The Web and TV, a sibling rivalry http://shift.syr.edu/advance/24/ http://shift.syr.edu/advance/24/#comments Mon, 22 Dec 2008 16:39:58 +0000 Eric http://shift.syr.edu/?p=272 Peter Hirshberg: The Web and TV, a sibling rivalry (31:39)

by Peter Hirshberg at the TED Conference

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