Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

Google has a vast and rich online learning center called Conversion University.

Here’s an example of 1 / 26 modules in the curriculum: Introduction to Google Analytics

Entrepreneurial Thought Leaders Podcast: Music artists go entrepreneurial

Stanford Technology Ventures Program

Moderated by Quincy Jones III

Panelists: MC Hammer, Mistah FAB, and Chamillionaire

Three good examples of behind-the-firewall tools inspired by wikis.

Novell’s public/private wiki: http://wiki.novell.com/

Online Video Lab from Eric Hansen on Vimeo.

Here’s what a video response looks like on youtube, also notice the Statistics & Data tab:

Here’s what tags look like (many video sites have the same functionality, so you don’t necessarily need to use YouTube):

These are DIFFERENT from tagging your blog post — you must also tag your video, in addition to your blog post.

Don’t forget to test out subscribing to your online video before submitting your lab.

Michael Wesch @ the Library of Congress: An anthropological introduction to YouTube

By Michael Wesch

Web Search Strategies in Plain English (2:50)

by Common Craft

Social Media in Plain English (3:44)

by Common Craft

Social Media in Plain English from leelefever on Vimeo.

Twitter in Plain English (2:24)

by Common Craft

Peter Hirshberg: The Web and TV, a sibling rivalry (31:39)

by Peter Hirshberg at the TED Conference