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	<title>Shift Base &#187; reading</title>
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	<link>http://shift.syr.edu</link>
	<description>The online home for classes taught by Eric Hansen</description>
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		<title>41. Wikipedia&#8217;s Five Pillars and What Wikipedia is Not</title>
		<link>http://shift.syr.edu/advance/41/</link>
		<comments>http://shift.syr.edu/advance/41/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 16:40:30 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[wikis]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=501</guid>
		<description><![CDATA[The 5 Pillars of Wikipedia
What Wikipedia is not [Feel free to scan this one.]
]]></description>
			<content:encoded><![CDATA[<p><a href="http://en.wikipedia.org/wiki/Wikipedia:Five_pillars">The 5 Pillars of Wikipedia</a></p>
<p><a href="http://en.wikipedia.org/wiki/Wikipedia:What_Wikipedia_is_not">What Wikipedia is not</a> [Feel free to scan this one.]</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>29. WSJ: Moguls of New Media</title>
		<link>http://shift.syr.edu/advance/29/</link>
		<comments>http://shift.syr.edu/advance/29/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 21:43:05 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Wall Street Journal]]></category>
		<category><![CDATA[wsj.com]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=371</guid>
		<description><![CDATA[Wall Street Journal: Moguls of New Media
By John Jurgensen
]]></description>
			<content:encoded><![CDATA[<p><a href="http://online.wsj.com/public/article/SB115412710465720901-Ah3MvEIHa4T2Ck8IgsXrr01znUw_20070728.html?mod=rss_free"><em>Wall Street Journal: Moguls of New Media</em></a></p>
<p>By <a href="http://online.wsj.com/search/search_center.html?KEYWORDS=JOHN+JURGENSEN&amp;ARTICLESEARCHQUERY_PARSER=bylineAND">John Jurgensen</a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>28. Why Text Remains King of the Web</title>
		<link>http://shift.syr.edu/advance/28/</link>
		<comments>http://shift.syr.edu/advance/28/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 16:00:39 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[micro persuasion]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Steve Rubel]]></category>
		<category><![CDATA[text]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=337</guid>
		<description><![CDATA[Micro Persuasion: Why Text Remains King of the Web
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.micropersuasion.com/2009/01/why-text-remains-king-of-the-web.html">Micro Persuasion: Why Text Remains King of the Web</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>9. How to Explain RSS The Oprah Way</title>
		<link>http://shift.syr.edu/advance/9/</link>
		<comments>http://shift.syr.edu/advance/9/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 23:01:27 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[Stephanie Quilao]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=221</guid>
		<description><![CDATA[How to Explain RSS The Oprah Way
by Stephanie Quilao
]]></description>
			<content:encoded><![CDATA[<p><a href="http://cravingideas.blogs.com/backinskinnyjeans/2006/09/how_to_explain_.html">How to Explain RSS The Oprah Way</a></p>
<p>by Stephanie Quilao</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8. Blogging: Bubble Or Big Deal?</title>
		<link>http://shift.syr.edu/advance/8/</link>
		<comments>http://shift.syr.edu/advance/8/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 22:58:28 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=218</guid>
		<description><![CDATA[Blogging: Bubble Or Big Deal? (PDF file)
by Charlene Li
Forrester Research
]]></description>
			<content:encoded><![CDATA[<p><a href='http://shift.syr.edu/wp-content/uploads/2008/12/blogging-bubble-or-big-deal.pdf'>Blogging: Bubble Or Big Deal?</a> (PDF file)</p>
<p>by Charlene Li<br />
Forrester Research</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>7. MyMcDonald&#8217;s</title>
		<link>http://shift.syr.edu/advance/7/</link>
		<comments>http://shift.syr.edu/advance/7/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 22:56:11 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Eric Hansen]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=214</guid>
		<description><![CDATA[MyMcDonald&#8217;s
by Eric Hansen
This case study is under a legal, binding NDA, which means I can&#8217;t post it to the public Internet.
SU students: from the iLMS, click on the very top button &#8220;Course Content&#8221; and you&#8217;ll see the file there.
UIUC Students: I will post the file to compass under the &#8220;Course Content&#8221; tool.
Do not redistribute or [...]]]></description>
			<content:encoded><![CDATA[<p>MyMcDonald&#8217;s</p>
<p>by Eric Hansen</p>
<p>This case study is under a legal, binding NDA, which means I can&#8217;t post it to the public Internet.</p>
<p>SU students: from the iLMS, click on the very top button &#8220;Course Content&#8221; and you&#8217;ll see the file there.</p>
<p>UIUC Students: I will post the file to compass under the &#8220;Course Content&#8221; tool.</p>
<p>Do not redistribute or post this document anywhere else. Thank you.</p>
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		<item>
		<title>6. Social Technographics: The Foundation for a Coherent Social Strategy</title>
		<link>http://shift.syr.edu/advance/6/</link>
		<comments>http://shift.syr.edu/advance/6/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 22:53:01 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[Charlene Li]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[social technographics]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[the groundswell]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=212</guid>
		<description><![CDATA[Social Technographics: The Foundation for a Coherent Social Strategy (PPT file)
by Charlene Li
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.forrester.com/Events/Content/0,5180,1901,00.ppt">Social Technographics: The Foundation for a Coherent Social Strategy</a> (PPT file)</p>
<p>by Charlene Li</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5. The Cluetrain Manifesto &#124; Ch. 5: The Hyperlinked Organization</title>
		<link>http://shift.syr.edu/advance/5/</link>
		<comments>http://shift.syr.edu/advance/5/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 22:50:02 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[David Weinberger]]></category>
		<category><![CDATA[from broadcasting to bits and bytes]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[The Cluetrain Manifesto]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=209</guid>
		<description><![CDATA[The Cluetrain Manifesto &#124; Ch. 5: The Hyperlinked Organization
by David Weinberger
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.cluetrain.com/book/hyperorg.html">The Cluetrain Manifesto | Ch. 5: The Hyperlinked Organization</a></p>
<p>by David Weinberger</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>4. Corporate blogging guidelines/Policy examples</title>
		<link>http://shift.syr.edu/advance/4/</link>
		<comments>http://shift.syr.edu/advance/4/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 21:32:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=199</guid>
		<description><![CDATA[Corporate blogging guidelines/Policy examples:
Sun Microsystems,
IBM,
BBC,
Yahoo!
(read at least one)
]]></description>
			<content:encoded><![CDATA[<p>Corporate blogging guidelines/Policy examples:</p>
<p><a href="http://www.sun.com/aboutsun/media/blogs/policy.html">Sun Microsystems</a>,</p>
<p><a href="http://www.ibm.com/blogs/zz/en/guidelines.html">IBM</a>,</p>
<p><a href="http://www.bbc.co.uk/guidelines/editorialguidelines/advice/weblogswebsites/index.shtml">BBC</a>,</p>
<p><a href="http://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf">Yahoo!</a></p>
<p>(read at least one)</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3. Prohibitionists and Collaborationists: Two Approaches to Participatory Culture</title>
		<link>http://shift.syr.edu/advance/3/</link>
		<comments>http://shift.syr.edu/advance/3/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 21:29:36 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[Henry Jenkins]]></category>
		<category><![CDATA[reading]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=196</guid>
		<description><![CDATA[Prohibitionists and Collaborationists: Two Approaches to Participatory Culture
by Henry Jenkins
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.henryjenkins.org/2006/07/prohibitionists_and_collaborat.html#more">Prohibitionists and Collaborationists: Two Approaches to Participatory Culture</a></p>
<p>by Henry Jenkins</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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