The 5 Pillars of Wikipedia

What Wikipedia is not [Feel free to scan this one.]

Wall Street Journal: Moguls of New Media

By John Jurgensen

Micro Persuasion: Why Text Remains King of the Web

How to Explain RSS The Oprah Way

by Stephanie Quilao

Blogging: Bubble Or Big Deal? (PDF file)

by Charlene Li
Forrester Research

MyMcDonald’s

by Eric Hansen

This case study is under a legal, binding NDA, which means I can’t post it to the public Internet.

SU students: from the iLMS, click on the very top button “Course Content” and you’ll see the file there.

UIUC Students: I will post the file to compass under the “Course Content” tool.

Do not redistribute or post this document anywhere else. Thank you.

Social Technographics: The Foundation for a Coherent Social Strategy (PPT file)

by Charlene Li

The Cluetrain Manifesto | Ch. 5: The Hyperlinked Organization

by David Weinberger

Corporate blogging guidelines/Policy examples:

Sun Microsystems,

IBM,

BBC,

Yahoo!

(read at least one)

Prohibitionists and Collaborationists: Two Approaches to Participatory Culture

by Henry Jenkins