Shift Base » google http://shift.syr.edu The online home for classes taught by Eric Hansen Sun, 19 Apr 2009 17:00:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 47. Free Textbooks from Google http://shift.syr.edu/advance/47/ http://shift.syr.edu/advance/47/#comments Sun, 12 Apr 2009 23:45:37 +0000 Eric http://shift.syr.edu/?p=534 Google for Business Educators has several high-quality materials for free on their site.

Here is an easy way to view them online: Scribd.com

Here are some notable texts for download:

Analytics textbook (pdf)

Google Analytics a Powerful Tool for Marketers Google Analytics a Powerful Tool for Marketers ethansen

Marketing and Advertising (pdf)

MarketingAndAdvertisingUsingGoogle(2) MarketingAndAdvertisingUsingGoogle(2) ethansen

Google print, radio and television advertising (pdf)

Google AdvertisingOffTheInternet(2) Google AdvertisingOffTheInternet(2) ethansen

IntroductionToNewInternetMediaAdvertisingAndTools(2) IntroductionToNewInternetMediaAdvertisingAndTools(2) ethansen

]]> http://shift.syr.edu/advance/47/feed/ 0 46. Google Analytics Videos http://shift.syr.edu/advance/46/ http://shift.syr.edu/advance/46/#comments Sun, 12 Apr 2009 23:32:55 +0000 Eric http://shift.syr.edu/?p=528 Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

]]> http://shift.syr.edu/advance/46/feed/ 1 45. Introduction to Google Analytics http://shift.syr.edu/advance/45/ http://shift.syr.edu/advance/45/#comments Sun, 12 Apr 2009 23:11:30 +0000 Eric http://shift.syr.edu/?p=526 Google has a vast and rich online learning center called Conversion University.

Here’s an example of 1 / 26 modules in the curriculum: Introduction to Google Analytics

]]> http://shift.syr.edu/advance/45/feed/ 0 44. The Story of Google Analytics http://shift.syr.edu/advance/44/ http://shift.syr.edu/advance/44/#comments Sun, 12 Apr 2009 23:00:36 +0000 Eric http://shift.syr.edu/?p=520 Entrepreneurial Thought Leaders Podcast: The path to acquisition (i.e. The Story of Google Analytics)

Stanford Technology Ventures Program

By Bret Crosby of Google Analytics and Urchin

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