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	<title>Shift Base &#187; corporate</title>
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	<description>The online home for classes taught by Eric Hansen</description>
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		<title>7. MyMcDonald&#8217;s</title>
		<link>http://shift.syr.edu/advance/7/</link>
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		<pubDate>Sun, 21 Dec 2008 22:56:11 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Eric Hansen]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[social networks]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=214</guid>
		<description><![CDATA[MyMcDonald&#8217;s
by Eric Hansen
This case study is under a legal, binding NDA, which means I can&#8217;t post it to the public Internet.
SU students: from the iLMS, click on the very top button &#8220;Course Content&#8221; and you&#8217;ll see the file there.
UIUC Students: I will post the file to compass under the &#8220;Course Content&#8221; tool.
Do not redistribute or [...]]]></description>
			<content:encoded><![CDATA[<p>MyMcDonald&#8217;s</p>
<p>by Eric Hansen</p>
<p>This case study is under a legal, binding NDA, which means I can&#8217;t post it to the public Internet.</p>
<p>SU students: from the iLMS, click on the very top button &#8220;Course Content&#8221; and you&#8217;ll see the file there.</p>
<p>UIUC Students: I will post the file to compass under the &#8220;Course Content&#8221; tool.</p>
<p>Do not redistribute or post this document anywhere else. Thank you.</p>
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		<title>4. Corporate blogging guidelines/Policy examples</title>
		<link>http://shift.syr.edu/advance/4/</link>
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		<pubDate>Sun, 21 Dec 2008 21:32:06 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Advance Materials]]></category>
		<category><![CDATA[BBC]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[reading]]></category>
		<category><![CDATA[Sun Microsystems]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://shift.syr.edu/?p=199</guid>
		<description><![CDATA[Corporate blogging guidelines/Policy examples:
Sun Microsystems,
IBM,
BBC,
Yahoo!
(read at least one)
]]></description>
			<content:encoded><![CDATA[<p>Corporate blogging guidelines/Policy examples:</p>
<p><a href="http://www.sun.com/aboutsun/media/blogs/policy.html">Sun Microsystems</a>,</p>
<p><a href="http://www.ibm.com/blogs/zz/en/guidelines.html">IBM</a>,</p>
<p><a href="http://www.bbc.co.uk/guidelines/editorialguidelines/advice/weblogswebsites/index.shtml">BBC</a>,</p>
<p><a href="http://jeremy.zawodny.com/yahoo/yahoo-blog-guidelines.pdf">Yahoo!</a></p>
<p>(read at least one)</p>
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