Micro Persuasion: Why Text Remains King of the Web

http://shiftbloglab.blogspot.com/

Note: Blogger.com automatically adds captchas to blogs; the free Wordpress blog has Akismet spam filtering built in. However, please explore the spam filtering and comment moderating technology for whatever platform you choose.

Blogs in Plain English (2:58)

by Common Craft

Blogging: Bubble Or Big Deal? (PDF file)

by Charlene Li
Forrester Research

Corporate blogging guidelines/Policy examples:

Sun Microsystems,

IBM,

BBC,

Yahoo!

(read at least one)