Shift Base » Advance Materials http://shift.syr.edu The online home for classes taught by Eric Hansen Sun, 19 Apr 2009 17:00:59 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 47. Free Textbooks from Google http://shift.syr.edu/advance/47/ http://shift.syr.edu/advance/47/#comments Sun, 12 Apr 2009 23:45:37 +0000 Eric http://shift.syr.edu/?p=534 Google for Business Educators has several high-quality materials for free on their site.

Here is an easy way to view them online: Scribd.com

Here are some notable texts for download:

Analytics textbook (pdf)

Google Analytics a Powerful Tool for Marketers Google Analytics a Powerful Tool for Marketers ethansen

Marketing and Advertising (pdf)

MarketingAndAdvertisingUsingGoogle(2) MarketingAndAdvertisingUsingGoogle(2) ethansen

Google print, radio and television advertising (pdf)

Google AdvertisingOffTheInternet(2) Google AdvertisingOffTheInternet(2) ethansen

IntroductionToNewInternetMediaAdvertisingAndTools(2) IntroductionToNewInternetMediaAdvertisingAndTools(2) ethansen

]]> http://shift.syr.edu/advance/47/feed/ 0 46. Google Analytics Videos http://shift.syr.edu/advance/46/ http://shift.syr.edu/advance/46/#comments Sun, 12 Apr 2009 23:32:55 +0000 Eric http://shift.syr.edu/?p=528 Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

]]> http://shift.syr.edu/advance/46/feed/ 1 45. Introduction to Google Analytics http://shift.syr.edu/advance/45/ http://shift.syr.edu/advance/45/#comments Sun, 12 Apr 2009 23:11:30 +0000 Eric http://shift.syr.edu/?p=526 Google has a vast and rich online learning center called Conversion University.

Here’s an example of 1 / 26 modules in the curriculum: Introduction to Google Analytics

]]> http://shift.syr.edu/advance/45/feed/ 0 44. The Story of Google Analytics http://shift.syr.edu/advance/44/ http://shift.syr.edu/advance/44/#comments Sun, 12 Apr 2009 23:00:36 +0000 Eric http://shift.syr.edu/?p=520 Entrepreneurial Thought Leaders Podcast: The path to acquisition (i.e. The Story of Google Analytics)

Stanford Technology Ventures Program

By Bret Crosby of Google Analytics and Urchin

]]> http://shift.syr.edu/advance/44/feed/ 0 43. MC Hammer & others on online marketing http://shift.syr.edu/advance/43/ http://shift.syr.edu/advance/43/#comments Sun, 12 Apr 2009 22:48:09 +0000 Eric http://shift.syr.edu/?p=518 Entrepreneurial Thought Leaders Podcast: Music artists go entrepreneurial

Stanford Technology Ventures Program

Moderated by Quincy Jones III

Panelists: MC Hammer, Mistah FAB, and Chamillionaire

]]> http://shift.syr.edu/advance/43/feed/ 0 42. Wikis and SharePoint at Avenua A | Razorfish, Novell and Lockheed Martin http://shift.syr.edu/advance/42/ http://shift.syr.edu/advance/42/#comments Sun, 15 Mar 2009 16:55:48 +0000 Eric http://shift.syr.edu/?p=504 Three good examples of behind-the-firewall tools inspired by wikis.

Novell’s public/private wiki: http://wiki.novell.com/

Avenue A | Razorfish Wiki Introduction
View more presentations from shivsingh.
Enterprise 2.0 in the Context of Mission Success, The Lockheed Martin Story
View more presentations from chriskeo.
]]> http://shift.syr.edu/advance/42/feed/ 0 41. Wikipedia’s Five Pillars and What Wikipedia is Not http://shift.syr.edu/advance/41/ http://shift.syr.edu/advance/41/#comments Sun, 15 Mar 2009 16:40:30 +0000 Eric http://shift.syr.edu/?p=501 The 5 Pillars of Wikipedia

What Wikipedia is not [Feel free to scan this one.]

]]> http://shift.syr.edu/advance/41/feed/ 0 40. Companies, Public Relations & Wikipedia http://shift.syr.edu/advance/40/ http://shift.syr.edu/advance/40/#comments Sun, 15 Mar 2009 16:32:41 +0000 Eric http://shift.syr.edu/?p=495 Edelman earSHOT podcast: Companies, Public Relations & Wikipedia

Download the podcast here [The above link goes to the show page with notes and the mp3 link.]

Produced by Phil Gomes

Featuring Steve Rubel, Michael Wiley, Leah Jones, and Ming Yee

]]> http://shift.syr.edu/advance/40/feed/ 0 39. Grown Up Digital http://shift.syr.edu/advance/39/ http://shift.syr.edu/advance/39/#comments Tue, 24 Feb 2009 03:21:09 +0000 Eric http://shift.syr.edu/?p=481 TWiT Podcast of net@night: Interview with Don Tapscott, author of Grown Up Digital

Interview by Leo Laporte and Amber MacArthur of the TWiT Netcast Network

]]> http://shift.syr.edu/advance/39/feed/ 0 38. RSS and Dave Winer Wikipedia Articles http://shift.syr.edu/advance/38/ http://shift.syr.edu/advance/38/#comments Mon, 23 Feb 2009 03:58:33 +0000 Eric http://shift.syr.edu/?p=470 RSS

Dave Winer RSS pioneer

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