Shift Base

Welcome!

47. Free Textbooks from Google

Google for Business Educators has several high-quality materials for free on their site.

Here is an easy way to view them online: Scribd.com

Here are some notable texts for download:

Analytics textbook (pdf)

Google Analytics a Powerful Tool for Marketers Google Analytics a Powerful Tool for Marketers ethansen

Marketing and Advertising (pdf)

MarketingAndAdvertisingUsingGoogle(2) MarketingAndAdvertisingUsingGoogle(2) ethansen

Google print, radio and television advertising (pdf)

Google AdvertisingOffTheInternet(2) Google AdvertisingOffTheInternet(2) ethansen

IntroductionToNewInternetMediaAdvertisingAndTools(2) IntroductionToNewInternetMediaAdvertisingAndTools(2) ethansen

46. Google Analytics Videos

Google Business has a great playlist for Conversion University — there are dozens that cover beginning to advanced subjects.

Here are a few recommendations:

Beginning Analytics: Interpreting and Acting on Your Data

Bounce Rate as the most important metric

(FYI: KPI = Key Performance Indicator | stands4.com)

Location Targeting

Tracking Offline to Online Campaigns

Google Website Optimizer Tour

Optimizing the User Experience

Introduction to AdWords Auctions

45. Introduction to Google Analytics

Google has a vast and rich online learning center called Conversion University.

Here’s an example of 1 / 26 modules in the curriculum: Introduction to Google Analytics

44. The Story of Google Analytics

Entrepreneurial Thought Leaders Podcast: The path to acquisition (i.e. The Story of Google Analytics)

Stanford Technology Ventures Program

By Bret Crosby of Google Analytics and Urchin

43. MC Hammer & others on online marketing

Entrepreneurial Thought Leaders Podcast: Music artists go entrepreneurial

Stanford Technology Ventures Program

Moderated by Quincy Jones III

Panelists: MC Hammer, Mistah FAB, and Chamillionaire

42. Wikis and SharePoint at Avenua A | Razorfish, Novell and Lockheed Martin

Three good examples of behind-the-firewall tools inspired by wikis.

Novell’s public/private wiki: http://wiki.novell.com/

41. Wikipedia’s Five Pillars and What Wikipedia is Not

The 5 Pillars of Wikipedia

What Wikipedia is not [Feel free to scan this one.]

40. Companies, Public Relations & Wikipedia

Edelman earSHOT podcast: Companies, Public Relations & Wikipedia

Download the podcast here [The above link goes to the show page with notes and the mp3 link.]

Produced by Phil Gomes

Featuring Steve Rubel, Michael Wiley, Leah Jones, and Ming Yee

39. Grown Up Digital

TWiT Podcast of net@night: Interview with Don Tapscott, author of Grown Up Digital

Interview by Leo Laporte and Amber MacArthur of the TWiT Netcast Network

38. RSS and Dave Winer Wikipedia Articles

RSS

Dave Winer RSS pioneer


Search

The archives run deep. Feel free to search older content using topic keywords.